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Brand Spotlight: Jenni Kayne By JoAnna Johnson   Jenni Kayne has been all abuzz in the reselling community as the new brand to look for at the thrift because of its timeless look, high quality and excellent resale value.  The demand for this brand is climbing, and the lack of availability at the thrift store or online makes Jenni Kayne a hot ticket. Jenni Kayne is a California based design company offering clothing, shoes and home decor.  Their style is effortless California casual in rich textures, smooth neutrals and classic staples.  Their cozy cashmere is a sought after material in cooler...

Brand Spotlight:  By JoAnna Johnson One of the best ways to increase your fashion knowledge is to learn about brands that you're not familiar with.  Adding new companies to your "be on the lookout" brands list makes it that much more likely that you'll be able to spot the gems at the thrift store.   One of those B.O.L.O. brands is Melrose Place boutique brand L'AGENCE.  A favorite among A-list celebrities, this luxury fashion designer brand also opened boutique shops on Madison Avenue and in Soho in New York City.  Shopping in their store is conducted by private appointment, ensuring individualized high-quality attention and recommendations...

Growing Your Reselling Business with Reluxe By JoAnna Johnson As an online reseller for many years, I understand how crucial it is to find and utilize new business opportunities in order to maximize my brand/store's online presence, and give my inventory offerings the best chance to find the right buyer.  Sales is a numbers game! The more you list, the more you sell. It wasn't until recently that I truly realized how narrow minded it is to have absolutely all of my sales come from the same selling platform.  When my favorite selling platform crashed for about two hours a...